1 Email Campaigns
One of the most valuable assets many treatment centers fail to utilize are email addresses. You should be collecting the email address of every single person who contacts your facility and putting them into a simple database. There are several free websites such as Mailchimp or Sendinblue which will allow you to send out an occasional email blast and monitor how many people clicked on your message. This is a simple and cost-effective way to get people back on your website.
2 Commenting and Participating on Addiction Forums Online
There are literally hundreds of addiction forums on the internet. These forums are typically open to anyone. You can participate and comment on these forums and direct potential customers to your website. Rather than simply posting a link, your comments should be relevant and genuine and add to the conversation.
3 A Video On the Front Page of Your Website
Your website is the face of your company. The average visitor will spend less than ten seconds on a website. A brief video on the front page of your website will keep visitors on your site for longer, allowing you to make a more lasting impact. A simple video of a spokesperson talking about your treatment center will lend both credibility and a human touch to your website. Your video may be the difference between an individual reaching out to you for help.
4 Facebook Page
It may seem like an obvious way to market your business online, but many treatment centers don’t have a Facebook page. 71 percent of adults in the United States are on Facebook. If you aren’t interacting with potential clients on Facebook, you’re neglecting one of the easiest and most cost-effective ways of gaining new clients. A Facebook page takes less than 5 minutes to set up and can typically be managed by a single person in only a few minutes every day.
5 Business Cards
Every member of your team should have their own business cards with the company contact information and a statement of purpose. Encourage your team to keep a few business cards on them at all the time in their purse or wallet. A business card that costs less than a penny can often bring an individual into treatment and change their life forever.